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Best Use Cases for ChatGPT
As businesses explore the capabilities of generative AI tools like ChatGPT, the question isn’t just what they can do—it’s when and how to use them effectively.
A useful way to approach this is by considering two key factors: objectivity and verifiability. Of course, we wouldn’t be consultants if we didn’t map this out in a 2x2 matrix. Objectivity is about whether the output is fact-based or opinion-driven, while verifiability refers to how easily its accuracy can be confirmed. These factors help determine where generative AI truly shines—and where it might need a human touch.
Used in the right contexts, ChatGPT can be an incredibly valuable tool, but like any technology, it’s all about knowing the trade-offs. By thoughtfully considering objectivity and verifiability, we can make smarter AI-driven decisions, avoid common pitfalls, and ultimately leverage these tools to their full potential.
Now, let’s dive into the best use cases.
Use Case 1Valid Option Range
Use Case 1Valid Option Range
In this use case, outputs have low objectivity but high verifiability—think recipes, travel itineraries, or recommendations. There’s no single “right” answer, but the results can be quickly checked for relevance and accuracy. While these tasks may be less strategic, they’re highly practical, and ChatGPT excels at providing creative, customizable options that save time and spark ideas.
Use Case 2Clear Cut Facts
Use Case 2Clear Cut Facts
In this use case, outputs have high objectivity and high verifiability—think writing code, step-by-step instructions, or scientific facts. The results are factual and easy to check—run the code, test the steps, or cross-reference the data. While ChatGPT isn’t infallible, errors are easy to spot and correct, making it a powerful tool for boosting efficiency and productivity.
Use Case 3Personal Preference
Use Case 3Personal Preference
In this use case, outputs have low objectivity and low verifiability—think product descriptions, creative writing, or thought pieces. Since style, tone, and perspective matter, there’s no single “right” answer. ChatGPT excels here as a brainstorming partner, helping to generate ideas, refine concepts, and explore new creative directions.
Use Case 4Expert Judgement
Use Case 4Expert Judgement
Last but not least, in this use case, outputs have high objectivity but low verifiability—think document summaries, legal interpretations, or data analysis. While the results may appear factual, verifying their accuracy requires deep expertise. Errors or biases can be subtle yet impactful, so while ChatGPT can assist, expert oversight is essential to ensure reliability.