Retail Strategy Reset

A large Canadian grocery chain faced a series of headwinds. Some of the largest international competitors used their scale to gain price advantages in a difficult economic environment creating the need for a strategy reset.

• Conducted market research on the current state of the Canadian grocery industry and positioned the players on a set of attributes that distinguish them from one another in the market.
• Developed a set of case studies comparing similar sized grocery retailers in other markets who have both successfully and unsuccessfully competed against large international discounters.
• Provided a series of recommended attributes based on lessons learned as to where the retailer should compete or should not compete.
• Developed a functional strategy outlining the series of investments necessary to deliver the new strategy along with timelines and responsibilities.

The refreshed strategy has been endorsed by the grocery retailers management team and is being rolled out on the multiyear timeline developed.