Strategy Reset

A national Canadian beer producer was facing a shifting alcohol marketplace resulting from the COVID-19 pandemic, evolving consumer tastes, and a dynamic regulatory and taxation environment. A new strategy was needed for the company to thrive in a new environment.

• Analyzed troves of client financial and operating data, interviewed dozens of executives, and poured over market data.
• Developed a Competitive Strategy (where to play, how to win), tested it, and workshopped it with key stakeholders.
• Developed a functional strategy and operational roadmap for implementation.

The strategy was endorsed by management and the Board and the multi-year execution of the strategy is underway.